the 2012 olympics
I use Google search engine for search, I usually type keywords like “ olympics in london” to update sites which bear london olympic information– like this one below:

“Over 7.7 million tickets will be going on sale for the london olympics in the summer of 2012. I hope with that many people, they will have a very good plan for transportation. I found out that each ticket that you purchase will also include free travel on public transportation in London for the day of that olympic event, to encourage spectators to use the public transportation system and take in all the sights & cultural events going on throughout the city. This is a good plan as long as the public systems can handle the large crowds. If so, then things should work out well.”

emerging economies
Because I also want to know more about emerging global markets, I also search about these using keywords like “ emerging market monitor”. And luckily, I usually get useful information like what I have just retrieved below:

“The way that the world markets are structured means that we actually need the world markets in places such as India and China to develop in business skills such as manufacturing, design and joint venturing. The world markets

Most of these pay per click search engines require you to bid on key words or phrases for listing. Minimum bid on most pay per click search engine is 0.01 cent.

But you almost always have to pay MUCH more, especially if you don’t know some secrets explained for example in Affiliate Payload.

The highest bid gets the highest ranking on these keywords, phrases search results. You, the advertiser, pays the amount bidded for every click to your website. It basically allows you to receive instant traffic from the search engines without the optimization headaches!

For instance, go Google.com typing “make money” as the keyword,
you’ll see that over 6.8 million websites are listed!

Using pay per click services will actually allow your mini page to be listed very prominently, often on the first page (of course depending upon the amount you had bided for that particular keyword). This
can be seen as a ’sponsored listing’ within those blue boxes over at the right column.

With pay per clicks, do your math as it can become a cash-draining
disaster if done incorrectly.

Now here’s a ’secret’ to getting thousands of hits with pay per click with a relatively low budget of let’s say $50:

NEVER bid on a generic general keyword.

Look at Affiliate Payload to learn more and bid smartly instead on extremely targeted and well-defined keywords
or phrases. Develop a big list of relevant sub keyword phrases (with Good Keywords for example) for your target market and bid on this list. In this way you are really ’spreading your eggs’ and receiving even more targeted click throughs from a wide range of keyword phrases. And more importantly this ensures you do not lose a fortune on pay per clicks.

And I want you to understand why you should pay to give away your free mini ebook…you’re using a very ‘economical’ method (compared to co-registration or pay-per-subscriber services) to build your opt-in list and promote your affiliate product!

If you’ve selected the right keywords to the right targeted ebook, your download, subscribers and affiliate commissions MUST increase like you never thought possible!

Here are some recommended pay per click search engines:

http://www.overture.com

http://www.7search.com

http://www.search123.com

http://www.goclick.com

http://www.epilot.com

http://www.kanoodle.com

Here’s an advice on a cost effective use of Overture.com pay per click services if you’re planning to invest there:

* Bid for competitive keywords at a minimum cost in the initial 20 days or so of every month

* This is because many of your competitors’ bids on rival keywords will be dropped from the result listings as they have reached their spending limits. This happens usually in the last 10 days of the month.

* Once this happens, you can increase your bids to get the number 1-5 places. Due to the drop of competitors’ listings, you’ll generally be able to bid more cheaply for a higher position, resulting in more clickthroughs.

Fortunately you can get a clear picture of affiliate marketing in many guides and I recommend Affiliate Payload from Alex Goad. There is even an Affiliate Payload Bonus offered on eUserReviews.com

Most business people that own or manage websites or blogs know how important article writing is in creating valuable back-links to their sites. The real issue is how effective is it?

Determining article success rate in terms of back-links is easy. You can measure it by typing in the name of the article, in quotes, into any search engine. What will return is the number of sites that have links to your site via the information boxplaced into the article.

Too easy you say, what’s the catch?. Okay then, write an article and post it to an article directory. Try Ideamarketers.com for example. Just perform the above search in Google and see if the article doesn’t have at least one or two back-links to your site. (For a really popular article placed on a high traffic site I’ve had as many as 40,000 back links within two to three weeks.) And then wait a few weeks to see if they have been indexed. It is simple but sadly there are many site owners and marketers that do not utilize this very simple tactic.

I’m always amazed by this because it seems so simple and quite frankly just downright cheap. The only cost might come from an Automated Article Submitter which makes it even easier to submit articles automatically without cutting and pasting text. Most Article Submitting Software is readily available and can be downloaded easily.

The next question is where to post the articles. In the last paragraph I gave some examples of top article sites however there are hundreds perhaps thousands that are eagerly awaiting fresh content to post.

By now, having gone through the free crash-course found on Seduce AdWords, you realize that Google AdWords is an extremely powerful marketing tool. You should have a good idea of what it is and what it can do for you and your business.

Before we dive into the nitty gritty details of AdWords and tactics that will help you dominate your particular market, we are going to take a step back and examine “marketing” as a whole.

We are going to examine the most fundamental aspect of marketing; for without this understanding, you will not master the art of AdWords seduction.

W.I.I.F.M.

As the great marketing guru and motivational speaker Zig Ziglar says, W.I.I.F.M. is the radio station that everybody is tuned into in their heads at all times. It stands for “What’s In It For Me”.

In marketing; you need to keep that acronym in mind at all times. It is exactly what your customers are always thinking and it’s no different in the world of AdWords.

Unless you can answer this question for them, they will not pay attention to you.

Unless you can provide what they want, they will not care for you nor your business.

Before you set foot into the AdWords realm (heck, before you set foot into the business realm) you must be able to answer that persistent question in their head or else you will get burned.

And burned hard.

Some Questions to Ponder

So ask yourself, what product and service do you have? Whom are you targeting? Who is your ideal client? WHY are they your ideal clients?

What benefits will you bring them? What pains of theirs will you be solving for them? These are just some simple questions to start your thought process. You must put yourself in your potential clients’ shoes and see it from their perspectives.

You must forget about your ego, which is no doubt constantly hawking at you and touting how awesome your product/service is and how everybody should buy it from you. You must think in terms of how you and your product/service can help your clients.

Locking in on Target…

See, you have to think of Google AdWords as a marketing homing missile. It is able to connect precisely with those whom you want to target-market to and impact with unwavering accuracy.

Here’s the catch… for it to work, it must have a specified target.

And you are the one responsible for giving it the location of that target – the more precise the better.

Your success in AdWords (as a matter of fact, in marketing and business in general) depends on this skill.

In the next newsletter, we will break down in more details on how you should choose the keywords you will be bidding on (think of it as identifying the exact clients you want to be target marketing to).

The concept covered in this newsletter will be vital to the next step. So start thinking now and visualize your ideal prospect and what you have to offer them. And be prepared to explain exactly what’s in it for them.

To AdWords Secrets,

Lawrence Talent

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. Then, whenever anyone clicks that ad, they will be taken to your site, and if they stay there for more than five or ten seconds, you will pay the hosting site a very small amount of money. The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. This is a cost effective method because you only pay for the advertising you use so if no-one is redirected to your site, nothing is owed.

Unlike regular advertising which you pay for whether someone takes any notice or not, this way you pay for what gets used. In the past there were many complaints about bills being run up by competitors clicking on an advert link but that is not the case. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. The people visiting the hosting site are already looking for related products or services to those you are offering.

By now most people have experienced the Google Adwords pay per click system which has grown dramatically in recent years. The process is easy to understand; all you need to do is provide Google with the phrase or word that you want people to use to see your advert. The searches that are then made on that term will bring up natural results and paid examples which may show at the side or at the top of the page.

It is this immediate effect that appeals to many advocates of pay per click marketing. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas. For speed, efficiency and cost, pay per click search marketing is superior to just about every other method of advertising and that is why companies continue to use it.

With very little effort, textual adverts are placed (sometimes with other companies) on other websites that get regular traffic. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they cam from gets paid from your account as a thank you. The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. For many people the benefit of only paying when the service is used i.e. when someone actually visits your site cannot be underestimated.

With other types of advertising you pay in advance but there is no assurance that anyone will bother taking any notice of it but it has still cost anyway. There have been stories about company’s competitors carrying out dirty tricks by continually clicking on their link in an effort increase their advertising costs but thankfully that is not something that occurs very often. When you use pay per click marketing, you will benefit from using directed and targeted marketing. You basically have a captive audience of people looking for something you are marketing, on a related site they are visiting.

There are a number of these pay per click programs available but it is Google who have captured the market with their Adwords system. Your small ad will show up when people search on Google for a phrase or term that you designate. When you see the results page on entering your search term, you may see the advert at the top of Google’s results or on the right had column.

For many people, part of the appeal about pay per click marketing is the immediacy. It doesn’t take very long for you to discover whether you will need to adjust the advert. Almost all top companies will use pay per click as part of their marketing structure because it is perceived as being the most effective.

This method of article marketing needs to be done almost every day if you want your name to be associated as an expert so people look for your work. Showing people you are knowledgeable on certain topics means they will trust whatever you write and bookmark your site. Over time the number of links you receive from other high ranking or authority sites will increase your own ranking with Google; you should find that in time that more visitors that have found you in the search engines improves. The simple fact is that the more websites that provide an internal link to your own, the better your ranking will become; all at no charge, so free advertising is possible.

With article marketing, a number of links to other sites can be inserted into it and providing there aren’t too many you will not be penalized. When other internet users find your articles good, they tend to insert them into their own sites with all the back links to your site which just helps its ranking. Sometimes, however, search engines can take some time before they actually list your site; Google can actually take months on occasion. The process can be speeded up a little if the sites where the articles are submitted are popular and you continue to write and submit articles.

The content on your website is what brings the search engines and hence visitors so therefore part of your article marketing campaign should be to continually add fresh content to your website. Bear in mind that when people visit your site, they are unlikely to want your product without learning more about it. The more truthful you are about what you are doing, the more visitors will appreciate it providing the information you supply is relevant to their search. Once you have them on your site you can show them the benefits of what you are promoting. Doing it this way ensures the visitor is not mislead and is happy to be shown what you are selling. The last thing you want after making the sale is to return the money so by doing carrying out this process you lessen your chance of it happening.

Article marketing this way will ensure you will always get new visitors and retain existing ones; regularly submitting articles is necessary and should not be viewed as something you only have to do once. An additional benefit from writing quality articles is that other website owners will either link to your site or use your articles on their own site; having your articles on numerous sites just improves the exposure of your site. You cannot dismiss just how effective article marketing is at getting people to your site for free; all you have to do is ensure your content is ‘on topic’ and unique to have constant visitors.

This method of article marketing needs to be done almost every day if you want your name to be associated as an expert so people look for your work. The purpose is to convince people of your abilities in the particular fields you write in. Although it can take a while, this traffic from people that trust you will help your own search engine ranking; this can help improve your organic visitors as your positioning on Google improves. If there are many websites which link with your website then it increases your website ranking which in turn boost up your traffic gaining. all at no charge, so free advertising is possible.

Article marketing not only allows links in the body text of the article but in the resource box at the foot of the page. When other internet users find your articles good, they tend to insert them into their own sites with all the back links to your site which just helps its ranking. The speed at which websites get visited and registered by search engines can be ‘hit and miss’. The process can be speeded up a little if the sites where the articles are submitted are popular and you continue to write and submit articles.

Adding fresh and unique content to your site regularly will boost your article marketing campaign and help its ranking. For the most part, people who are directed to your website are not expecting to buy or be sold anything. The majority of visitors are just searching for more information about something. Once you have them on your site you can show them the benefits of what you are promoting. It is important they understand why they are buying a product so this process is important. This helps with preventing the dreaded refund request that happen on occasion.

If you want visitors to your websites then you must continue your article marketing this way; regularly submitting articles is necessary and should not be viewed as something you only have to do once. It is not just articles that you write that will be on other websites but if your site is good, you will receive links from other websites also; your content or article will have information that other people are seeking. There are no charges to article marketing and is still the number one way to get traffic to your site; with relevant, quality unique articles, visitors will keep returning.

The article above was written using ContentFX. Get all your unique content created automatically from ContentFX .

The concept is simple; by placing a text advertisement with a link to your site on a larger website that is very busy, you can direct traffic to visit yours. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks. The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn’t visit your site through the link you do not pay.

This is where the cost benefits come in against other forms of marketing where there is a cost up front without any guarantee the advert will even be noticed. There have been stories about company’s competitors carrying out dirty tricks by continually clicking on their link in an effort increase their advertising costs but thankfully that is not something that occurs very often. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.

One of the largest pay per click advertising opportunities out there is Google’s Adwords. Google simply creates your advert every time a term or phrase (which you specify) is searched for online through their search system. Next to the natural search results, you’ll find that your ad shows up along the top or on the sidebar.

These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. It doesn’t take very long for you t discover whether you will need to adjust the advert. This is a simple and easy system to understand that is incredibly powerful and effective at the same time so it is not surprising that almost all companies use pay per click search marketing.