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	<title>Internet Marketing Blog &#187; Search Engine Marketing</title>
	<atom:link href="http://www.mygiveawaysecret.com/marketing-blog/category/search-engine-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mygiveawaysecret.com/marketing-blog</link>
	<description>Free Internet Marketing Techniques, Tips and Strategies</description>
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		<title>Does Traffic Equalizer Still Work?</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/341/does-traffic-equalizer-still-work/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/341/does-traffic-equalizer-still-work/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 09:00:27 +0000</pubDate>
		<dc:creator>James Barnett</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/341/does-traffic-equalizer-still-work/</guid>
		<description><![CDATA[Traffic Equalizer is {several&#124;a few&#124;a lot&#124;many&#124;a handful&#124;a whole lot&#124;numerous&#124;a lot of&#124;a bunch of} years old--which in Internet years is eons. Traffic Equalizer is a well-known {product&#124;merchandise&#124;good&#124;produce} and almost everyone in the search engine marketing field has used it--or at least heard of it. Traffic Equalizer will take care of driving all the targeted traffic you need! Traffic Equalizer is a popular content generator. You {most&#124;the majority&#124;nearly everyone&#124;nearly all&#124;a good number&#124;a large amount&#124;the largest part&#124;mainly&#124;for the most part} probably have seen pages generated by Traffic Equalizer already {however&#124;though&#124;but&#124;on the other hand&#124;yet&#124;still&#124;nevertheless&#124;nonetheless&#124;conversely} didn't know what it was.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by James Barnett</div>
<p>Traffic Equalizer is many years old&#8211;which in Internet years is eons. Traffic Equalizer is a well-known merchandise and almost everyone in the search engine marketing field has used it&#8211;or at least heard of it. Traffic Equalizer will take care of driving all the targeted traffic you need! Traffic Equalizer is a popular content generator. You a large amount probably have seen pages generated by Traffic Equalizer already yet didn&#8217;t know what it was.</p>
<p>Traffic Equalizer is a targeted traffic generator that claims to be guaranteed to work with any good. The newest version of Traffic Equalizer was released in March of 2006 and is assumed to be unmistakable even for a beginner, effective, bargain, guaranteed to job 100% regardless of the merchandise and bring huge amounts of targeted traffic with petite job. Traffic Equalizer is a program for creating what the developer claims are optimized pages for search engine ranking. They say that it&#8217;s not just doorway pages which contain no content, though there&#8217;s no way to make those unless you write useful content yourself that relates to the keyword you&#8217;re using and will concludewant people to click on to you&#8217;re main site, there&#8217;s just no shortcut to creating those. Traffic Equalizer will craft 1 search engine friendly page for each keyword you enter. Seeing as you can feel, you will soon have thousands of targeted links to your webpage.</p>
<p>Traffic Equalizer and similar programs profession by taking a keyword that you input and then building a web site around this keyword. The end result is a directory or portal of related links to other websites/articles that are relevant to the keyword that you chose. Traffic Equalizer provides you with a very basic (and ugly-looking) template. I didn&#8217;t assume it initially, conversely my research today seems to confirm that if you use that original template &#8212; your pages and possibly your whole webpage will be dropped from Google&#8217;s index. Traffic Equalizer will help you with all the searches done on the internet that are done by using keywords. Search engines crawl through the entire set of documents available on net and submits it to the computer.</p>
<p>Traffic Equalizer is probably the largest and nearly all well-known software that allows users to automatically build pages for this strategy. Using the software, you can literally craft hundreds of keyword optimized web pages at the click of a button.</p>
<p>Well, I can confirm that Traffic Equalizer does however profession. In fact, I nonetheless use it, yet you have to be savvy in using it, you can&#8217;t just throw up those old, boring pages like you used to be able to do, instead you have to rewrite the entire code, minus the links and keyword pages it gives you&#8230;</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>If you would like step-by-step instructions on <a href="http://netreviewsonline.com/internet-business/how-to-use-traffic-equalizer-like-a-professional.html">How to use Traffic Equalizer</a>, go to my site, where <a href="http://netreviewsonline.com/">Unique Content is King</a>. I will teach you how to get a ton of free traffic.</div>
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		<title>Writing &amp; Publishing Articles for the Internet Marketing</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/252/writing-publishing-articles-for-the-internet-marketing/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/252/writing-publishing-articles-for-the-internet-marketing/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 21:22:11 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/252/writing-publishing-articles-for-the-internet-marketing/</guid>
		<description><![CDATA[A lot of people are beginning to see the importance of writing and publishing articles on the internet as part of their SEM marketing campaign. This is also a great way to improve the link popularity of your website as part of your SEO efforts, showcase your expertise and be seen as an expert in your field.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Terry Stanfield</div>
<p>A lot of people are beginning to see the importance of writing and publishing articles on the internet as part of their SEM marketing campaign. This is also a great way to improve the link popularity of your website as part of your SEO efforts, showcase your expertise and be seen as an expert in your field.</p>
<p>A lot of us know more about our field and how our product or service can help people than anybody else. The question is where to start. This article designed as a starting point so that we can get some of our own ideas and solutions published.</p>
<p>Publishing Content There are hundreds of article publishing sites. A simple search will yield  a nice list.</p>
<p>Some sites require that you register with them. My suggestion would be that you use the same user name and password with each publication website. Create a template using Notepad so that when you are ready to entering in your articles you will have everything in one place.</p>
<p>Use the following outline as a template. These tips come from having several articles rejected. That&#8217;s no fun. Article Title: Make sure that you have your main keyword phrase in this title. Author Bio: Limit your bio to about 200 characters some allow more, but I think shorter is better. Add at least, one link to your website in the bio. Have the link pointing back to the page on your site where the article resides. Some sites do not allow you to have a link to your website in the content of the article.</p>
<p>If you are allowed two links, make one to the page with the article and the other to your homepage. Sample Bio: Terry Stanfield is a SEM consultant with over 15 years of sales and marketing experience. His company, ClickAdvantage, manages PPC and SEO efforts for his lead generation and ecommerce clients. For more information: http://www.clickadvant.com/se101.htm In some article directories, they do not have a place for a box for your bio. In those cases, you can put your short bio at the end of your content. Keyword List: It is best to start with one or two keyword phrases. Think of the questions behind the search than write your article to answer the questions. Make a list of two or three keyword phrases that you want your article to be found on. Make sure that those phrases are in the content of the article. Limit yourself to 2-3 keyword phrases. The keyword phrases should be the core topic of your article. Keeping these terms in the forefront of your mind will keep you on track. Article Content: This is the content of your article. Do not include the title of the article in this box. The articles should be about 500 to 550 words.</p>
<p>The minimum number of words, allow in the vast majority of the article distribution sites is 500. If you are new to writing articles, let me suggest the following outline: Introduction: First one or two sentences introduce the problem that you&#8217;re going to solve by writing this article. The next sentence states the three areas that you&#8217;re going to cover or the top five reasons or the five things you should look for or the six misconceptions about, you get the idea. Meat of the article: Point1 Two or three sentences Point2 Two or three sentences Point3 Two or three sentences Conclusion: You might start this paragraph like: &#8220;We just looked at three ways around the problem of &#8230; The challenge is, what are you going to do from here.&#8221; Make some suggestions on what to do next. Invite them to look for upcoming articles on this topic or related topics. Finally: It is important that you edit your article for spelling and grammar, but most importantly, key words and phrases and their positions in the article. Create Meta tags for that article so that you can have them when that page is added to your website. Add the content to your website and have it on your site for about a week before you publish the article. The reason you want to do this is to establish that your site had the content first.</p>
<p>Now that you have a starting point the next step is to sit down and start writing. Writing &amp; publishing articles for the internet will only be beneficial after you do it!</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Before you start an SEO project, go to Terry Stanfield&#8217;s site for information on <a href="http://www.clickadvant.com">SEO Management</a> and more <a href="http://www.clickadvant.com/sem_articles.htm">Search Engine Marketing</a> articles.</div>
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		<title>Is Your Search Engine Optimization Company The Right Choice</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/208/is-your-search-engine-optimization-company-the-right-choice/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/208/is-your-search-engine-optimization-company-the-right-choice/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 16:53:44 +0000</pubDate>
		<dc:creator>Chris Anderson, Ph.D.</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/208/is-your-search-engine-optimization-company-the-right-choice/</guid>
		<description><![CDATA[You have decided to hire a SEO company to improve your search engine rankings.  Congratulations!  Now, how are you going to select the right company for you?]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Chris Anderson, Ph.D.</div>
<p>You have decided to hire a SEO company to improve your search engine rankings.  Congratulations!  Now, how are you going to select the right company for you?</p>
<p>For many business owners, deciding who to hire as a search company is one of the most important, but most difficult choices they face in their business.  Why?  Simply because most business owners don&#8217;t know enough about this business to properly select the right person or group.</p>
<p>Fortunately, there are a number of simple steps and criterion that you can apply to find the right search company for you.</p>
<p>The First Test Is What Happens At Home</p>
<p>Take a look at their current web site as well as other sites that they own&#8230;. are you impressed with the results.  One note however is that some companies, like are own, are in the middle of starting a new site for SEO activities&#8230;. if this is the case, simply ask for proof of other sites they have optimized for THEMSELVES.</p>
<p>What Is The Game Plan &#8212;- No Plan, No Deal</p>
<p>Our belief is that if a company cannot show you a step by step plan to attack your site, then they don&#8217;t deserve your business.  Make sure you interview 3 candidates so you can compare and contrast their approaches.</p>
<p>Look For 3 Key Components</p>
<p>Make your cash register sing&#8230;. that should be really the bottom line for any SEO company or consultant.  A focus on anything else is questionable.</p>
<p>- Selecting Your Search Key Words &#8212; Job 1 of a search engine optimization company is to identify a list of key words that are truly beneficial to your business and then to begin get links pointed to your web site (from other sites) that pass along reputation for these keywords.</p>
<p>Work With The SEO Company To Establish Realistic Goals</p>
<p>Anybody with a web site obviously wants to rank #1 in Google and all other search engines for everything related to their web site.  Unfortunately, unless you plan on spending a BUNCH of money, that is just not realistic.  Before you and your SEO company start a campaign, both of you should be onboard with what you can expect, the amount of traffic that might ultimately result, and the steps that will likely be needed.</p>
<p>By following these guidelines, you could make a very good choice for a search optimization company.  Unfortunately, however, there is a ton of fly-by-night operations out there so be careful and do your due diligence.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Dr. Anderson is a search marketing specialist in <a href="http://www.floridasearchenginerankings.com/SEM_Search_Engine_Marketing.html">florida sem</a> with over $40 Million in internet revenue.Visit his <a href="http://www.floridasearchenginerankings.com">florida search engine optimization company</a> today.</div>
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		<title>An Honest Review Of The Redgsr GuruCreation SEO Service</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/167/an-honest-review-of-the-redgsr-gurucreation-seo-service/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/167/an-honest-review-of-the-redgsr-gurucreation-seo-service/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 11:00:34 +0000</pubDate>
		<dc:creator>test</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/167/an-honest-review-of-the-redgsr-gurucreation-seo-service/</guid>
		<description><![CDATA[SEO, or search engine optimization, is a way to get a website on the top rankings of Google. It has been said that the best SEO techniques are kept secret among the professionals- so I made it my personal goal to review all types of services, both good and bad, to see which one stands as the best.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by test</div>
<p>SEO, or search engine optimization, is a way to get a website on the top rankings of Google. It has been said that the best SEO techniques are kept secret among the professionals- so I made it my personal goal to review all types of services, both good and bad, to see which one stands as the best.</p>
<p>It all started when I was viewing an Internet forum I visit quite a bit. I was looking into a few SEO services, and then saw the GuruCreation seo service being promoted by Redgsr. Within minutes I sent payment, received a confirmation, and anxiously waited for results. But little did I know things weren&#8217;t going to go as planned.</p>
<p>Just like any good webmaster would do, I looked at my Google Analytics account on a daily basis. Eventually I did get some backlinks, but I noticed something else that was more interesting: GuruCreation was using a well-known article marketing service to submit articles- but they were raising the prices and manipulating customers into paying more for something that was very inexpensive!</p>
<p>I was still at least a little positive about the fact that I got an SEO service regardless of the fact that GuruCreation was ripping off their customers. But once I got the report, I saw that instead of the advertised 100,000 backlinks I was promised, I got a little over 150. As time went on, I lost most of those too simply because of the Google Duplicate Content filter.</p>
<p>Outraged, I immediately started sending emails to GuruCreation customers and told them of this scam, and started raising awareness of this SEO gone wrong. Whereas GuruCreation was charging up to $87 for article submission, ArticleMarketer was charging about this much for three months of unlimited submissions.</p>
<p>Once I told everyone, we all decided to boycott his services and spread the word so that no one else fell into his trap. We strongly recommend against using the GuruCreation service simply because it is pretending to be an SEO network, but in reality he is just using someone else&#8217;s hard work and making a huge profit from it.</p>
<p>In Conclusion</p>
<p>If all goes well, clients everywhere will wake up and see that GuruCreation is a clear scam. Hopefully other SEO services don&#8217;t behave like this, because to be quite honest, I&#8217;m a little disgusted in how this guy makes his money online. Here&#8217;s some advice: don&#8217;t use GuruCreation or Redgsr SEO services.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Learn more on <a href="http://sfastnews.com/html.php?id=5">GuruCreation</a> and <a href="http://sfastnews.com/html.php?id=5">Redgsr</a>.</div>
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		<title>Better (Cheaper) Than Hiring A Full-Time Content Writer!</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/147/better-cheaper-than-hiring-a-full-time-content-writer/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/147/better-cheaper-than-hiring-a-full-time-content-writer/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 09:29:22 +0000</pubDate>
		<dc:creator>Bob McCord CBCP</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/147/better-cheaper-than-hiring-a-full-time-content-writer/</guid>
		<description><![CDATA[If you have been sitting on the wall waiting for the right time to easily create content sites again, then that time has arrived.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Bob McCord CBCP</div>
<p>If you have been sitting on the wall waiting for the right time to easily create content sites again, then that time has arrived.</p>
<p>We are repeatedly told by Internet marketers that content is the most important aspect of any site.</p>
<p>Do you want keyword optimized topics with unlimited unique content articles?</p>
<p>How would you react if I told you it was possible to have articles that are not generated by computer but written by human writers with a good knowledge of English, are completely unique and will add genuine value wherever you submit or place them!</p>
<p>I am not talking about old, reworked garbage spun from a script, we&#8217;re talking billions of pages of ultra-fresh content created by a real human being (yes you did read that correctly, I mean literally billions) and importantly, it has been secretly tested for nearly a year.</p>
<p>Named Content FX and for those of you with high standards, this masterpiece will solve the problems of junk spun PLR articles, saving you from ever having to stare at a blank screen again. Possibly the most important weapon in your online business arsenal.</p>
<p>The list of people signing up for Content FX is growing because serious marketers cannot wait to get their hands on all that original content; they need to improve their rankings.</p>
<p>Do you have today smooth, effortless content generation? The speed at which new fresh content articles can now be generated and ready to use will literally take your breath away.</p>
<p>If you, like me, are tired of staring at a computer screen all day, then the Content FX system will eliminate the hours of tiresome content rewriting you may now face on a regular basis.</p>
<p>More info?  Send blank email to mailto:ContentFX-4@i-Commerce-Business.com for &#8220;ContentFX Revealed&#8221;.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>See Bob McCord&#8217;s Content FX system scam reviews, free video, actual <a href="http://www.i-commerce-business.com/ContentFX/CFX">article directories</a> content. Submit articles to a blog with no any <a href="http://www.i-commerce-business.com/ContentFX">duplicate content</a>. Click here to get your own <a href='http://www.uberarticles.com/home.php?id=120886&amp;p=3317'>unique version of this article</a> with free reprint rights.</div>
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		<title>Keyword Research &#8211; SEO Management Step One</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/146/keyword-research-seo-management-step-one/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/146/keyword-research-seo-management-step-one/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 18:17:40 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/146/keyword-research-seo-management-step-one/</guid>
		<description><![CDATA[Keyword research is a discipline embraced and used in SEO management by experts to allow them to determine which search terms people are searching on in the search engines. At its simplest level, this research is about studying the phrases that work for your audience and it is a real art.  It is one of the most effective ways to identify niche markets that others have failed to recognize. Keyword research is very important so that the content of the pages are more attractive as much for the users as for the robots. Keyword research is not an exact science and shouldn't be discussed like it is.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Terry Stanfield</div>
<p>Keyword research is a discipline embraced and used in SEO management by experts to allow them to determine which search terms people are searching on in the search engines. At its simplest level, this research is about studying the phrases that work for your audience and it is a real art.  It is one of the most effective ways to identify niche markets that others have failed to recognize. Keyword research is very important so that the content of the pages are more attractive as much for the users as for the robots. Keyword research is not an exact science and shouldn&#8217;t be discussed like it is.</p>
<p>I like to focus on finding long tailed keyword phrases that have a significant number of monthly searches for that exact term with 5,000 to 300,000 competing websites. Long tailed keywords, are multi-word keyword phrases. Most folks searching with a one or two keyword are just &#8220;browsing&#8221;. Most people who use long tail keywords know what they want. Remember, you want to focus each page on 2-3 keyword phrase.</p>
<p>There are many free keyword research tools online. Most SEO software tools include these tools as well. Google, Yahoo and other search engines have free tools also. You want a tool that will give you the number of daily or monthly searches and competing web pages. There are even sites like &#8220;spyFu.com&#8221; that will let you see which terms your competitors are using.</p>
<p>How many keywords you have in an article is known as keyword density. Your keyword density should be anywhere from 3% to 7%. For example, if you were to write a 100 word article you would need to write the keyword in 7 times to achieve a 7% keyword density. For a 500-word article you would need to use your keyword 15 times to get a 5% density. I use a tool called &#8220;Content Composer&#8221; that does a fantastic job of keeping me on track.</p>
<p>Keyword research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the SEO Management process.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Before you do anything go to Terry Stanfield&#8217;s site for information on <a href="http://www.clickadvant.com">Search Engine Marketing</a> and related info about <a href="http://www.clickadvant.com/seo_management.htm"> SEO Management </a>.</div>
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		<title>What you Still need to know about Search Engine Submission</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/145/what-you-still-need-to-know-about-search-engine-submission/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/145/what-you-still-need-to-know-about-search-engine-submission/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 16:03:51 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/145/what-you-still-need-to-know-about-search-engine-submission/</guid>
		<description><![CDATA[In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we're going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Terry Stanfield</div>
<p>In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we&#8217;re going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.</p>
<p>Have another website (that is already indexed) link to your site</p>
<p>Once a site is indexed or put into the search engines database, the search engine spiders go out to those pages anywhere for once a month to several times a day. You could get a one way link back to your website from a site that is already indexed the search engines will follow that link back to your site and index it. The challenge care is to put your link on the site that is related to what you do. Ideally, the link back to your site is on a site that is already considered an authority in your field. It is not a good idea for a plumber to swap links with a web designer. Speaking of swapping links, try and stay away from reciprocal linking and buying text link ads, more about that at a later date.</p>
<p>Publish an article or press release that has a link to your site</p>
<p>This practice has several great advantages. One is that a lot of those sites that allow you to publish your articles are free and are indexed constantly because the sites are constantly being updated with new content. Watch your article is submitted to one of the sites it may take up to two weeks to go through their editorial process and the review. When sure article is approved, your site can be indexed within a couple of days.</p>
<p>Sign up for paid search with each of the search engines</p>
<p>This is by far the fastest way to get your site indexed. When you signed up for an Adwords account in Google your website will be indexed immediately. It cost very little to set up an account. You can put in just a couple of keywords that you won a bid on and did very little so that your ad does not show up on the first few pages.</p>
<p>A great strategy for getting your website indexed and building links to your page</p>
<p>I would do a combination of first setting up a paid search account with at least the top three search engines Google, yahoo and MSN. Then I would start writing articles 500 to 600 words and start getting them published on as many publishing websites that you can.</p>
<p>Search engine submissions are very important but if done incorrectly can get you banned from the very search engines are trying to get into.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Before you start an SEO project, go to Terry Stanfield&#8217;s site for information on <a href="http://www.clickadvant.com">Search Engine Marketing</a> and how to<a href="http://www.clickadvant.com/seo_management.htm">increase website traffic</a>.</div>
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		<title>What is Social Marketing?</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/143/what-is-social-marketing/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/143/what-is-social-marketing/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 15:49:35 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/143/what-is-social-marketing/</guid>
		<description><![CDATA[Social marketing is a new form of advertising that is just starting to become popular. Often social marketing is a favorite of small businesses because it is virtually free although in order to use it to drive traffic to a website the company still needs to use traditional search engine marketing and search engine optimization techniques.  It is build around the idea of link strategies and using personal networking to drive website traffic.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Terry Stanfield</div>
<p>Social marketing is a new form of advertising that is just starting to become popular. Often social marketing is a favorite of small businesses because it is virtually free although in order to use it to drive traffic to a website the company still needs to use traditional search engine marketing and search engine optimization techniques.  It is build around the idea of link strategies and using personal networking to drive website traffic.</p>
<p>Before the widespread use of social networking sites social marketing really wasn&#8217;t a viable option for most mainstream businesses but now the popularity of social networking sites like MySpace and Facebook has made social networking and social marketing very popular.  Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase traffic and network with others who interested in the same topics or with customers.  Using search engine optimization to create search engine marketing content on your social networking profile pages can help get your profile listed in search engine results pages and you can use search engine marketing articles to help gain readers and friends across the net.</p>
<p>This type of marketing isn&#8217;t just limited to using sites like MySpace and Facebook. You can use search engine marketing and search engine optimization to socially market your blog as well. Many companies these days prefer having blogs to having traditional websites because blogs are much more accessible to people and make people feel like they have a personal connection with the company.  Blogging is hugely popular.</p>
<p>Many popular blog sites are free so you can set up a free blog to be the front page of your web page and you can put links throughout the blog that lead to other pages on your web page so that your readers can find your other search engine marketing articles and information or buy your products. The best link strategies for blogs involve taking the time to form alliances with other bloggers.  Blogging networks have huge followings and many times if you join a blog network or go to the blogs of people who share your interest or sell complementary products you can leave comments on that person&#8217;s blog that link back to your own site.</p>
<p>Even though that type of advertising can be a little time consuming it&#8217;s a great way to use search engine marketing to reach your target audience for free.  Blogging communities also usually link to one another&#8217;s blogs which means that you can use your networking contacts to help you publicize your website. Social marketing can be tricky though because it&#8217;s more than just using search engine marketing, link strategies and SEO.</p>
<p>There are a lot of social networking etiquette rules that need to be observed and if you don&#8217;t follow protocol you could be ostracized.  When you&#8217;re using social networking you should never just post links to your website on other people&#8217;s blogs, that&#8217;s considered spamming. Take the time to read other blogs and leave relevant comments. Usually then you will be allowed to post a link to your own website.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Before you do anything go to Terry Stanfield&#8217;s site for information on <a href="http://www.clickadvant.com">Search Engine Marketing</a> and related info about <a href="http://www.clickadvant.com/seo_management.htm">Search Engine Optimization</a>.</div>
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		<title>Search Engine Marketing: How Search Engines Work</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/142/search-engine-marketing-how-search-engines-work/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/142/search-engine-marketing-how-search-engines-work/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 12:56:26 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/142/search-engine-marketing-how-search-engines-work/</guid>
		<description><![CDATA[Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business?  Search engine marketing relies on the basic principles of search engine optimization.  Search engine optimization makes it possible for a search engine's spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Terry Stanfield</div>
<p>Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business?  Search engine marketing relies on the basic principles of search engine optimization.  Search engine optimization makes it possible for a search engine&#8217;s spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.</p>
<p>Search engine marketing uses search engine optimized content to make your website easier for the spiders to find and for people who are searching the web to find. A search engine uses thousands of little bots called spiders to index the millions of web pages that are on the Internet. These spiders start at the most well known websites and work backwards following links and searching for common words and phrases.  Every page that the spiders come across with those particular words on them is indexed and saved. Those pages are the ones that show up in the search engine results page when someone uses Google or another search engine to look for websites on a particular topic.  The place where each site shows up in the search engine results page ranking is based on the content of the site, how many times particular words and phrases appear on the site and the relevance of the site to those search times.  That is why search engine marketing depends so heavily on search engine optimization.</p>
<p>If you want your website to show up higher on the search engine results page then you use to use search engine marketing and search engine optimization techniques in order to get the spiders to notice your site and put your site higher on the search engine results page.  People who are using a search engine to look for websites will rarely click to the second search engine results page. It&#8217;s crucial that your site be on the first page of the search engine results page or people will probably not find your site.  Using search engine marketing and search engine optimization is the best way to do that.</p>
<p>The number one rule to remember when you are planning out search engine marketing strategies or trying to figure out how use search engine optimization effectively on your website is that your website should have 100% original content. The spiders will place your site higher on the search engine results page if the content that is on your site is original. When websites duplicate copy the spiders pick up on the repeated phrases and language and will sometimes not index a site at all if the spider determines that the content is too similar to the content on another site.</p>
<p>Search engine optimization and search engine marketing is more than just taking one word or phrase and repeating it a certain number of times. The content on the site has to be fresh and engaging and also contain the keywords or key phrases that will bring traffic to the website.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Before you do anything go to Terry Stanfield&#8217;s site for information on <a href="http://www.clickadvant.com">Search Engine Marketing</a> and related info on <a href="http://www.clickadvant.com/seo_management.htm">Search Engine Optimization</a>.</div>
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		<title>Search Engine Marketing Six Tips to Consider before Going Live</title>
		<link>http://www.mygiveawaysecret.com/marketing-blog/140/search-engine-marketing-six-tips-to-consider-before-going-live/</link>
		<comments>http://www.mygiveawaysecret.com/marketing-blog/140/search-engine-marketing-six-tips-to-consider-before-going-live/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 11:22:56 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.mygiveawaysecret.com/marketing-blog/140/search-engine-marketing-six-tips-to-consider-before-going-live/</guid>
		<description><![CDATA[If you were to talk with a search engine marketing consultant, they would have certain tips to give you. There are many websites these days which do have a website which is optimized for search engine marketing. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.]]></description>
			<content:encoded><![CDATA[<div style='italic;' class='jointventuresbyline'>by Terry Stanfield</div>
<p>If you were to talk with a search engine marketing consultant, they would have certain tips to give you. There are many websites these days which do have a website which is optimized for search engine marketing. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.</p>
<p>Search engine marketing services will focus upon certain areas of your website: your incoming links, the kind of content you have, and your keywords. These are important because there are factors that search engines place great emphasis on when indexing your website. This article will explain those factors and a few others in a brief way.</p>
<p>Search engine optimization marketing is first started with a competitive analysis. This is used to see which companies are in the top ten results for a particular keyword and why those companies are there.</p>
<p>The second factor to look into is keyword research to see which keywords are actually used by your prospective audience and how competitive these keywords are. Without proper keywords, your website is not visible to your niche audience searching for what you have to offer.</p>
<p>A search engine marketing consultant will also examine page optimization of your website. This is important because your website will have a set of different keywords and certain keywords are used for certain pages.</p>
<p>Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.</p>
<p>Off page optimization is important and includes such activities such as link building. Search engines place great emphasis on this because you have to show the value of your website to other website owners who see enough value to link to your website.</p>
<p>You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.</p>
<p>Thinking through a search engine marketing consultant&#8217;s thought process, you can see why you need to implement these tips. Without using these tips, you are putting your site at jeopardy of not being able to found by your audience. It is important to put these steps into place before making your site live.</p>
<div class='jointventuresresource'>
<div style='italic;' class='jointventuresabout'>About the Author:</div>
<div class='jointventureslinks'>Before you start an SEO project, go to Terry Stanfield&#8217;s site for information on <a href="http://www.clickadvant.com">SEO Management</a> and more <a href="http://www.clickadvant.com/sem_articles.htm">Search Engine Marketing Articles</a>.</div>
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