Company clothing sends a message about your company. The overall message is one of success. Because success breeds and attracts success, following are three time-test reasons to suit your employees up in company clothing.

Save Employees Money: What employee doesn’t want to keep more of their paycheck? Company clothing is like school uniforms, in that they reduce apparel expense.

Company clothing means that your employees don’t have to invest in clothing for work, e.g., suits, ties, panty hose, dry cleaning, etc. The only investment they make is in keeping their company clothing - e.g., embroidered polos, custom company shirts, etc. - clean and ready to go.

This is a concept most all of your employees will be unable to resist.

Heighten Employee Morale: One of the better reasons to mandate company clothing as a uniform is that you can heighten employee morale. Although this may be a subconscious, side benefit it is an important one.

For example, if an employee doesn’t have the means to dress as nicely or expensively as their cubicle mate, this might lead to an underlying resentment or jealousy. These types of negative emotions leads to poor job performance - and perhaps even outright hostility.

Presents Skillful Image: The message any company wants to convey is one of skill and professionalism. One easy, inexpensive way to convey this message is via company clothing.

Akin to a suit and tie, corporate shirts, embroidered polos and other company apparel immediately signal that your company is professional, successful and can meet their needs.

As evidenced here, one of the best things you can do to boost sales and improve employee performance is to invest in company clothing.

Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.

You can find businesses to cross promote all over the Internet. Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience.

Note on your Web site or e-zine that you are interested in cross promoting your products and services. Search in your favorite web directories and search engines to find targeted businesses.

Cross promoting has many benefits. Save money by sharing the advertising and marketing costs. Save time when both businesses share the workload. You can offer your customers new products and services. Get referrals from the other business’ clients. Receive valuable information from the business.

Once you find a business you would like to cross promote with simply e-mail them your proposal. Tell the business owner the benefits of the cross promotion. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three methods above will greater your chance for a profitable cross promotion. Good Luck!

1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.

2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc.

3. Sell advertising space between your content. You just break an article in half and insert the banner or classified ad between it.

4. Write content that’s tailor made to mention and relate to the product your customers are advertising. This is more work but, you’ll sell a lot of ads.

5. Tell your customers when they buy an ad you’ll also add it to your free ebook and message board for free.

6. Offer to endorse the product your customers are advertising before or after their ad. In all honesty, you would have try out the product first.

7. Write a review for your customer’s product to place under their ad. This is similar to a testimonial or endorsement but more in-depth.

8. Offer a buy 2 ads and get 1 free deal. With the slow economy and advertising sales, most businesses are bound to be looking for a good ad deal.

9. Give your customers a ton of free bonuses when they buy ad space. It can be submission software, an ebook full of advertising or copywriting tips, etc.

10. Guarantee your customer’s advertising results. If they don’t like the traffic they receive, give them a refund or another ad for free. —-