Dan Kennedy is known in business and marketing circles as the “millionaire maker”. His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money.
Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he’ll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.
Kennedy’s value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They’ll turn to Dan’s methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.
Dan is best known, on the other hand, for his marketing consultations with billion dollar information marketing companies. He has been a prominent member of the Guthy Renker marketing brain trust for years. U.S. Gold credits Kennedy with increasing it’s sales by the millions.
Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers.
We turned our whole business around by focusing greater attention and energy to providing excellent customer service. One of the skills that goes with this focus is handling customer complaints. Learning how to handle customer difficulties in a way that grows the customer’s loyalty rather than fractures it.
A client can take offense to a number of things when it comes to doing business with you. Whether it be the actual product, your prices, or your customer service, some clients just find things to gripe about. And you can’t ignore their complaints. Instead, acknowledge their problem and defuse the situation by:
Thanking them. Often the customer will express themselves impolitely. Start by thanking them regardless. None of this is personal. Stay calm and composed.
Start your response with: “Let me see if I understand you completely.” Then restate the person’s complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you are truly listening and are serious about their concerns.
Finding at the very least one thing in their complaints that you agree with. It doesn’t matter how unfounded their complaint is in your mind, you should pick out one major point you agree with. Build your response around that point. For instance: “Well, Mr. Johnson, I can totally relate to you being upset about the late delivery. I will make sure that it doesn’t happen again. Now, about your other concerns. This shows them you are not defensive about the situation, and you are not interested in making excuses, but solving the problem.
Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy’s Magnetic Marketing is the centerpiece of his teachings.
He lets the customer try the program for 1 year with a full money back guarantee with a promise that there won’t be any hassles if it isn’t for you. If you are just starting out, or if you have been at it awhile with dud results, it is well worth checking out. Maybe Dan Kennedy is the right teacher at the right time. He was in my case.
I am not a fan of trying to be a pioneer in a field where there is so much saturation of information and strategies. It only leave me shot up and full of arrows. When I picked the right teacher, the one who makes people money again and again, my fortunes turned. It totally pays to stop guessing and to simply copy the way people are making money.
