Is Article Marketing Effective?

Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.

Content is the life blood of the Internet every webmaster needs it and every website needs fresh content to keep Google and the other Search engines coming back regularly. By writing articles you can provide this content and at the same time get yourself permanent back links to your website. This article will attempt to answer some common questions asked by first time article writers.

What topics should I write about?

It is always easier to write about what you know to start with. Once you develop your writing skills then you can move on to subjects you need to research. Always make sure that the topic is related to the site that you are promoting.

How will people locate my articles?

Once you have finished writing your article you add a resource box to it which contains links to your site. You then submit the article to article listing directories where they are placed in categories. Site owners can then copy them from the directories and use them. They must however keep your links intact

Will Webmasters just delete the links?

This does sometimes happen but it is often a genuine mistake. If you find one of your articles without live links a quick email to the site owner is usually all it takes to get the links restored. By using a unique pen name or a unique phrase in all your articles you’ll be able to trace them through Google much easier.

How long should the articles be?

There is not set length of article but anywhere from 200 words to a maximum of 3500 words is normal. Personally I usually aim for 350 -500 words as this usually sits nicely on a page

How many sites should I submit to?

Views are divided on this some people say submit them to as many sites as possible while others think you should only submit unique articles to each site. If you don’t have a tool that will help you to create unique articles then I would suggest making each submission to an article site with a PageRank of 4 or above unique.

How many articles should I be writing?

Write as many as you can. Some people find they can only write 1 or 2 a day while others like my wife can churn our 25-30 in a day. Set yourself a target of writing 1 before breakfast everyday to start with and then take it from there